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Thinking of starting your career in the CSR Corporate Social Responsibility?Then you have landed in the right place.The overall aim of this crash course in Corporate Social Responsibility is to explore and examine the key concepts, methods, and techniques used in addressing the the various aspects of the CSR impacting environment, society and the economics.Corporate Social Responsibility (CSR) plays a critical rule in the success of the businesses today. CSR is an important part of the duties that organisations perform, towards the society or community they operate in. Given that companies carry out their trading activities in the society, it is important that they take care of that community. Organisations have other responsibilities beyond simply making profits. This chapter covers meaning, purpose, benefits, disadvantages, and various examples pertaining to the CSR.The concept of Corporate Social Responsibility (CSR) has turned out as a game changer for the Corporates. It is useful to organisations, society, and the environment in general. CSR has really broadened the vision of the company’s management and their operational scope, in the sense that it has opened businesses’ views to the fact that, they not only have to protect shareholders’ interest alone. Corporate now realises that have ‘certain responsibilities’ towards other stakeholders and the surrounding environment. Acting selflessly (after observing CSR) has brought tangible benefits to the companies as have improved their profitability and public image. Corporations can cause social problems (knowingly or unknowingly) and CSR are encouraging corporates to recognise and solve such problems which they have caused. Taking such precautionary approach would help to prevent any further budding of the social problems.Businesses may be reluctant to implement CSR programs due to ignorance or the belief that CSR may be too costly to implement. Company faces pressures from the shareholders to increase the corporate wealth such as increasing the value of the business, increase demands from customers, produce environmental safe and quality products. All of these pressures may make it difficult for the companies to recognise the importance of the CSR. The point is that when the corporations become aware of the benefits that are attached to implementing CSR programs, they might just give it a go. CSR is beneficial to both the society and the organisation.Businesses primarily exist to make profits. The concept of CSR has culminated the belief that companies should not only satisfy shareholders, they should also serve in the interest of other stakeholders by acting selflessly towards them. However, serving the interest of other stakeholders can also tremendous yield rewards to corporations. Who Should Read this book?_________________________________The target audience are mainly the individuals who are running the management of the company. Previous knowledge is not required as the course intends to start from the basics and then improves the understanding on the subject matter sequentially. Researchers who are conducting a research on CSR can also read this book so as to develop an insight on the said topic. This book can be read by students who are in the course of their study or have desire to gain an understanding of the Corporate Social Responsibility. Any other enthusiast who would like to understand the risk and management control systems can read this book.
